THE HYDRATOR | MOISTURISING SHAMPOO

DEHYDRATION IS WEAKNESS.

Most men’s shampoos are just harsh detergents disguised as care. They strip your hair of natural oils, leaving it straw-like, and impossible to style. You are essentially washing your hair with cheap water and chemicals.

THE HYDRATOR is the biological fix.

We engineered this formula to do one thing: Refuel. We replaced the standard inactive water base with Pure Organic Aloe Vera Juice. This means every drop contains active nutrients. It cleanses the grime of the day but creates an immediate moisture seal around the hair shaft.

THE ASSETS:

ALOE VERA FOUNDATION: The primary ingredient is not water; it is a soothing, hydrating plant juice that stops the "dry scalp itch" instantly.

GINKGO BILOBA: Stimulates micro-circulation in the scalp, ensuring the follicles receive the oxygen they need to function.

BURDOCK ROOT: Physically smooths the hair cuticle, turning rough, frizzy hair into a structured, manageable texture.

SULFATE-FREE: Powerful enough to remove clay and wax, gentle enough to keep your lipid barrier intact.

THE RESULT: Your hair is not just clean. It is calibrated. Smooth, strong, and ready for the matte clay.

HOW TO USE:

DOSE: Apply a small amount to damp hair.

INFILTRATE: Massage vigorously into the scalp for 30 seconds. Focus on the skin, not just the hair.

RINSE: Wash out thoroughly.

• Note: Because we don't use silicones, the hair will feel "squeaky clean" and light, not coated in plastic.

Active Base: Aloe Barbadensis (Aloe) Leaf Juice Key Extracts: Ginkgo Biloba, Burdock Root (Full INCI list available on packaging)